by Angela Guess

A recent press release reports, “The global big data market size is expected to reach USD 72.38 billion by 2022, according to a new report by Grand View Research, Inc. The amount of data flowing across organizations, both small & medium and large-scale has witnessed immense growth over the last few years, and the trend continues. However, managing, identifying, and extracting valuable information is a challenge. Evolving consumer demand and contracting budgets put considerable pressure on organizations to the make the right decision to achieve competitive advantage. The big data market is expected to witness growth since it is an easy solution to overcome the given situation and ensure efficient accessibility.”

The release continues, “Social media is considered one of the major contributors to demand. Data generated by numerous social media interactions (generally in unstructured form) is considered a veritable source of critical business information. It helps better understand customer behavior, customer satisfaction, and purchase patterns. Cloud computing and mobility are expected to sweep over the business landscape and transform the traditional way of doing business. Cloud is becoming a ubiquitous storehouse of data while mobility is improving collaboration and connectivity among enterprises, irrespective of location and time, facilitating the seamless exchange of information.”

Read more at Press Release Rocket.

Photo credit: Grand View Research