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Euclid Analytics Launches Application to Illuminate In-store Shopping Behavior

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by Angela Guess

According to a new press release, “Euclid Analytics, a leader in retail analytics and omni-channel engagement and Silver level member of Oracle PartnerNetwork (OPN), today announced it has launched Euclid Connect, an in-store identity and behavioral targeting Wi-Fi application, now available on the Oracle Cloud Marketplace. This new targeting application helps retail marketers increase both engagement and in-store shopper acquisition via robust email lists, in-store behavioral attributes and personalized content to deliver high performing campaigns using Oracle Responsys, part of the Oracle Marketing Cloud.”

The release goes on, “Although consumers are increasingly turning to online purchases, more than 90 percent of smartphone owners visit brick-and-mortar stores at least once a week and 83 percent of consumers use smartphones in stores while they shop. The most sophisticated retailers need to convert shoppers across different channels through integrated marketing campaigns. With Euclid Connect, these savvy retailers will better understand and intelligently engage the cross-channel customer. Through identifying and recognizing these shoppers, retailers can personalize their marketing campaigns to increase lifetime value.”

It continues, “Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record. The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.”

Read more at Marketwired.

Photo credit: Euclid Analytics

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