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Informa Unveils New Business Intelligence Identity

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infby Angela Guess

According to a new article out of the company, “Informa’s Business Intelligence division announced that its products and services are being re-branded and grouped to reflect its sector specialisms in Agribusiness Intelligence, Financial Intelligence, Maritime Intelligence, Pharma Intelligence, TMT Intelligence plus a destination site for the company’s Professional Services clients operating across multiple sectors. ‘This focus will deliver an even better-connected offering that builds on the strength of our proprietary intelligence, data, analysis, insight and news offerings, delivered through our network of experts and specialists around the world,’ explains James Raffo, Marketing Director at Informa Business Intelligence.”

Raffo added, “During the past year, we have spoken with our customers and listened carefully to what they need from us… We know they want unique insights that come with deep sector knowledge allied with a comprehensive perspective. They need to trust its accuracy and authority, and for it to be forward looking. This intelligence, in its many forms, has to enable customers to make smart decisions and give them an advantage over competitors.”

Read more here.

photo credit: Informa

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