by Angela Guess

A recent press release out of the company reports, “Today Mixpanel introduced Autotrack, a new feature that automatically collects every action on a customer’s website and allows customers to easily access that data. With a simple Point & Click Editor and full access to historical data, Autotrack makes it easier than ever for customers to implement a powerful analytics solution and focus on making data-driven decisions. Traditionally, companies have needed to plan out their entire analytics strategy up front and allocate a developer to manually write code for every action they want to track. Now anyone in your organization, technical or not, can implement and find meaningful insights from your data. Mixpanel customers can simply add Autotrack to their website and Mixpanel will set your company on track to becoming data driven. Using the Point & Click Editor, you will find the data you need immediately available throughout the core Mixpanel reports.”

The release goes on, “Autotrack is taking a step forward in Mixpanel’s mission to helping the world learn from its data. The latest addition to the Mixpanel platform has already helped partners see a return-on-investment. In particular, the codeless implementation empowered Owler, the crowdsourced competitive intelligence platform, to seamlessly set up its analytics framework and advance its data-driven strategy. ‘Mixpanel’s Autotrack is a complete game changer for the Owler team,’ said Tim Harsch, co-founder and director of product at Owler. ‘It allows us to move faster because we don’t have to worry about developer resources and it gives us flexibility to track and test different events when we need them. This is crucial for our product development process’.”

Read more at BusinessWire.

Photo credit: Mixpanel