by Angela Guess

A recent press release announces, “Pitney Bowes Inc., a global technology company that provides innovative products and solutions to power commerce, today introduced a new data practice to help businesses accelerate their digital transformation initiatives. This new cross-company practice is designed to help organizations utilize data and analytics to deliver a superior customer experience, support product and service innovation, and optimize business processes. Data-driven customer insights are key to serving the needs, and securing the business of, today’s hyper-connected customers. By 2020, IDC predicts data analytics will double, and that data-related monetization efforts will result in companies investing in the data assets they collect by 100-fold or more.”

The release goes on, “Pitney Bowes has been an established leader in the address validation and data quality markets for over 30 years, and sees the increased opportunity to help businesses, both large and small, to better integrate and enrich data with location-based information to better understand and engage with customers. The company offers a comprehensive and unique portfolio of business and location data including geocoding, world boundaries, streets, demographics and points of interest with over 400 data products featuring global coverage around the world. Through this new practice, Pitney Bowes will work with clients to solve the emerging challenges posed by the volume and velocity of data and the applications necessary for better insights.”

Read more at Business Wire.

Photo credit: Pitney Bowes