Click to learn more about author Lindsey Ullian. When it went into effect in May 2018, Europe’s General Data Privacy Regulations (GDPR) enacted important protections around consumer data, something that has been sorely needed for some time. For too long, businesses had been playing fast and loose with what personally identifiable information they chose to […]
DataStax Survey Identifies The ‘Me’ Culture
A recent press release reports, “DataStax, powering the Right-Now Enterprise with the always-on, distributed cloud database built on Apache Cassandra™, announced today the results of a global study analyzing international adults’ patience and willingness to wait for goods, services, and personalized experiences. The survey, which was conducted online by The Harris Poll, polled adults in […]
California Becomes First State to Strengthen Consumer Data Privacy Protections
According to a recent press release, “The California Consumer Privacy Act of 2018 was signed into law today, guaranteeing new data privacy rights for the state’s 40 million consumers, with kids under 16 winning extra protections. The legislation, AB 375, was authored by Assemblymember Ed Chau (D-Monterey Park), Senator Robert Hertzberg (D-Van Nuys), and Senator […]
Intertrust Launches Personagraph’s Secure Marketing Platform
by Angela Guess According to a recent press release, “Intertrust Technologies Corporation announces the next generation of its Personagraph private marketplace for advertisers and digital marketers. Personagraph is a data-driven, programmatic technology that converts both shared and contextual consumer data into knowledge that media buyers and sellers will use to unite consumers with the brands […]
79% of US Consumers Want “Artificial Intelligence” to Know the Limits
by Angela Guess A recent press release reports, “Ahead of the opening of the world’s largest international trade fair for the electronics industry in Munich, Electronica reveals its trend index 2020, an international survey highlighting how people see their future lives with electronic devices. In the US, 1,000 consumers took part in the survey, which […]
House of Cards, Creativity, and Big Data
by Angela Guess Shane Atchinson and Jason Burby recently wrote in The Next Web, “Data and creativity can work really well together. Don’t believe me? On February 1, 2013, a TV series called House of Cards debuted on the video streaming service Netflix. It proved an immediate hit. Two years later, it has a nine […]