Hello! I’m Mark Horseman, and welcome to The Cool Kids Corner. This is my monthly check-in to share with you the people and ideas I encounter as a data evangelist with DATAVERSITY. (Read last month’s column here.) This month we’re talking about Data Quality (DQ). Data Quality, the phrase “garbage in, garbage out,” dirty data, data […]
Leveraging Enterprise AI
Leveraging enterprise artificial intelligence (AI) provides a system that can automate repetitive tasks, answer questions, and improve decision-making. The AI operates machine learning extensions and automated services to deliver satisfying customer experiences and can streamline research projects. Enterprise AI can be described as a combination of machine learning and deep learning algorithms. With enterprise AI, managers and […]
Unlocking the Power of First Party Data
Click to learn more about author Jason Lark. The popular sentiment is that ‘data is king’, and it’s not exactly wrong – but when it comes to customer data, marketers should always follow the rule of quality over quantity. Data can be valuable for your business, but only when it’s actionable and its insights can be […]